Media in the contemporary world
Media in the contemporary world play a very important part. It is impossible to imagine the world as we know it without the effects of media on everyday lives of people. It is essential to remember about that and make use of media, whatever the occupation of the person in question. Media can be used to propel businesses forward, promote celebrities, art, science. Media can make reputations and break them as well. The relationship between reality and the world of modern media is increasingly problematic, since the latter is not equal to the former. What happens in the media may not be necessarily the reflection of realistic events, and visa versa, obscure facts and events may not be regarded as events as such unless they are portrayed in the media. That is why if one is a public person it is important to establish certain boundaries from the outset and make sure people are approached with a certain degree of respect. Media is also important for business and how a given business is portrayed in the media can be essential to its success or lack of it. Therefore media relations should be a vital part of the organization of promotional events and relationships between consumers and producers. Media in the contemporary world is a kind of a gage of relevance of this or that event, person or body. It is an important vehicle of success and if one conquers the media, it is possible to say that one has conquered the world.